Mo Bjornestad

Hello and Greetings!

Here, first up, is a little information about me.

Further down I am inviting you to make this world a better safer place to live.

My first seven years in the computer industry were intense: programming, project management, and teaching software programming and design, all on early giant vacuum tube computers – the ANFS Q7s were incredible computers designed in the 50s and deployed in the 60s for air defense.

Next, I had great experiences on minis and mainframes. More software development on OSs and compilers before taking IT management roles with Fortune 500 companies. 

And then the Idea World

My first start up was wiped out by the energy crisis in 73-74.  I went back to IT roles for a few more years and then in 1980 I got back into start ups and I have never looked back.  

Start ups are hard work but offer a wide range of issues and responsibilities that make every day an exciting opportunity to learn, fix something, and advance new ideas.

I have founded, co-founded, and test marketed, a dozen plus companies.  I have consulted, mentored, jump-started sales and marketing, and have been an expert resource for startup executive management teams. I have had the honor to be there with some extraordinary people helping them test their ideas against the readiness of the marketplace: Accellengent (technology marketing with Rune Nilssen in SF), Advance Planning Solutions (business planning and decision support solutions with Marshall Miller, Chuck Teller in SF), Astral Remote LLC (surveillance technology integration market analysis with Greg Free, Herman Fischer in SF, LA and SD), ANAtech Corporation (document capture (raster to vector hardware) and management software, built but not commercialized, 1980, Denver), Apollo Computer (workstations, early field management with legendary Dr. Dave Nelson, 1981), BARTA (pro bono consulting and mentoring for hundreds of early stage start ups with Dr. Alex Glass in Oakland), Cadre Technologies (graphical modeling tools early field management in LA), International Business Accelerator (start up incubator and business accelerator, SF), Mark V Systems (software engineering modeling environments with Herman Fischer and Greg Free), PortalAuthority (consumer internet appliances with John Cencioso in Phoenix), (ASP for staff scheduling market consulting assistant to Carl Kelley in SF), and Stanford Management Group (meta data management warehouse and integration mapping toolset marketing consulting assistant to Mihir Shaw), and a half dozen of my own companies not listed.  

BS is from the University of Wisconsin, Whitewater, eleven months in USAF pilot training flying T-41, T-33, and T-38s, one year Real Time Computer Science training by defense contractors, six months training on large scale real time dynamic simulation systems, 35 years of nothing but startups, and attended the University of Utah’s International MBA program in Europe.


How the world should work – My brother and I sometimes introduce our selves this way, my brother with a near photographic total recall literally knows how everything works. He read an entire Encyclopedia before he was 10. And my brother would say of me, and Mo, he knows how everything should work, but he will often think of several explanations, leaving it to you to decide which one might be right.

Here is another story and comparison.  Compare this first story’s outcome to the second story’s outcome.

First Story: 

1.)          Someone is lost in your neighborhood. 

2.)          An easy victim, but the robber cracks his head open none the less. 

3.)          The victim survives surgery but traumatized, is afraid to leave home.

4.)          The crime was reported. Against the odds, the robber apprehended.

5.)          The robber is jailed, arraigned, and gets a public defender,

6.)          The robber gets off on a technicality and serves no time in jail.

Outcome: Robbery: $50; Medical: $30,000; Police, Courts, Jail cell waiting: 150-250,000, and the worst, an emotionally crippled survivor.

Second Story:

1.)          Someone is lost in your neighborhood.

2.)          You stop to help. It’s not clear what he needs and you have to go.

3.)          You use Managed Groups’  to “Report” “a lost person needs help”

4.)          Nearby contacts, good Samaritans, and business owners are notified

5.)          One or more come to you to try to help while you go on to work.

6.)          Mother arrives to take her son home.

Outcome: No crime or broken head, mother relieved, the Community is safer and building a sense of belonging that includes learning to stand up and be counted.

Being safe, and belonging, allows people greater freedom to be open to expressing their human self; to be friendly, nurturing, and protective.  People have strong instincts for sharing as well as a sense of fairness, but when fearful of harm, of standing up alone; those instincts can be subdued, even squelched entirely if the risk for harm seems high.

Not Alone

But people will help when they know that they belong, that they are not alone, and that it is easy to take action without disrupting the day.

Betting on you

We know you will help. We are betting on it, we are betting on you.

Which person do you want to be?  The one who walks on past? Or the person who stops to determine the problem, and calls in for the right help?

How about your family and friends, which life would you choose for them?

Build their Safety Network

Of course you want your family to be safe, and to have people to help arrive fast.  Perhaps fast enough to help prevent harm, help that can get them home safe. 

We invite you to start the process.  Start the process of making the people in your life safer, and collectively, change the world into a better safer place to live for everyone; everywhere.

 Protecting one person’s rights makes everyone safer.

Standing up together for what’s right is powerful, and sustainable.